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The First Years
New business pitch and subsequent print ads, online advertising campaign and emails to support the launch of a new massaging colic pad and breast pump for The First Years.
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iCrossing
Copywriting for a website redesign for iCrossing, a global digital marketing agency dedicated to helping clients build connected brands. Copy included company information, team bios, client case studies and SEO.
Advertising, Copywriting
Morton Salt
Copy for the redesign of mortonsalt.com, including writing new site content and mood boards, as well as editing existing recipes and household tips for style and consistency.
Advertising, Copywriting
Raid
Research, writing and SEO for 70+ articles about bugs, including information about their habits and habitats, how to identify them, diseases they may transmit to humans, and ways to prevent and get rid of them.
Copywriting, Advertising, Writing
Clearing the Clot
Patient education campaign raising awareness about DVT and interventional treatments that can help reduce the risk of DVT-related complications. Wrote copy, did content strategy and acted as creative lead for the website, patient stories, doctor discussion guide and multiple email campaigns.
The site won six awards, was featured on the Today show, was scaled globally to over 30 countries and successfully delivered bold, bite-sized content that educated a younger audience about a condition that's often associated with old age.
Copywriting, Advertising
Amana
Copywriting for an interactive product demo promoting Amana's new stackable washer and dryer. Featuring friendly, playful and irreverent copy, the demo successfully engaged with the brand's young, hip and budget-conscious audience.
Advertising, Copywriting
Propel Fitness Water
Website copy for the launch of Propel Calcium, including product information, scripts for exercise videos featuring a celebrity trainer, health and nutrition content, bone health quiz, calcium calculator and more.
Advertising, Copywriting
Claritin
Copywriting and content strategy for the redesign of Claritin.com, including an interactive product finder, product descriptions, 80+ articles about living with allergies for children and adults, allergy glossary, and more.
Copywriting, Advertising, Writing
Marbles: The Brain Store
Copy promoting good-for-your-brain games, including nearly 1,000 product descriptions, articles about brain health, company information, introductory videos, a gift finder quiz, product packaging, game instructions and more. And, to answer the question you're probably thinking: No, I didn't get to keep the games.
Advertising, Copywriting
Novo Nordisk
Partnered with a team of writers and leading diabetes health care professionals to develop educational content about how technology can help patients better manage their diabetes.
Copywriting, Advertising, Writing
AlphaID
Copywriting and content strategy for website, banner ads, direct mail, and emails educating healthcare professionals about testing patients for alpha-1 antitrypsin deficiency.
Copywriting, Advertising, Writing